ROC stands for Resources of Companies. This program has a goal of uncovering companies that are making a difference in their industry both by serving consumers well and in leading the charge for future technical growth of their field. The ROC Program serves to acknowledge companies who have excelled in emerging markets as both leaders and suppliers of innovative approaches to problem solving.
Most companies follow the status quo and don’t offer anything unique to their market. It isn’t about building a better mouse trap or offering better service but riding the wave of what already exists. Companies like this tend to slow the growth of the industry and to be mentioned in the ROC Program a company must have pushed the envelope. ROC is interested in forward momentum and substantial market growth.
The ROC Program is very interested in companies who utilize technology to implement growth. We are especially interested in Internet technology as we feel this holds a strong future for any company looking to gain and edge in marketing and reaching a large consumer base. The future of social media is uncertain but companies who have begun to adopt growing resources for marketing show us that they have the ability to look to the future and keep an eye on future growth.
The companies highlighted in the ROC Program offer both services and products to consumers as well as business to business sales. The majority of companies that we have selected are not in the business of providing information or consulting but and actual tangible product or service that can be traded or sold across the counter. We feel that companies who can maintain this kind of business while embracing technology stand a better chance of surviving long term. With a substantial product, companies have the ability to last. The trendiness of web companies offering information or social settings is often just that… a trend. Trends are not inherently bad. A company just needs to have a solid business plan to extend their growth beyond the current trend and have the ability to understand the shelf life and limits of their product.
This resource serves to offer a listing of leading companies who have been able to look into the future and prepare for the growth and change in their market. Companies with high growth potential and a cutting edge grasp of technological advancements have made our list of companies who will continue to lead their industries far into the future.